Escala Completes $12M Round to Consolidate its
Position as the Leading CRM for Hispanic SMBs
The company, founded by renowned tech entrepreneur Andrés Moreno, also the founder of Open English, the largest online English school in the world, offers a marketing and sales platform aimed at digitizing and optimizing client acquisition and retention for small and medium-sized businesses in Latin America and the US Hispanic market.
Miami, June 28, 2024 /PRNewswire/ – Escala, the innovative all-in-one CRM platform that combines marketing and sales tools with personalized strategic support, announced today that it has completed a $12 million funding round co-led, on this latest stage of financing, by IGNIA and Alaya Capital, with participation from High Alpha among other important investors. This substantial capital injection will allow Escala to further enhance its feature set, including its advanced integration with WhatsApp and Artificial Intelligence, as well as to expand its team of experts dedicated to boosting their clients' sales results.
Escala solves the critical marketing and sales challenges that small and medium-sized businesses (SMBs) face when trying to grow. According to the Economic Commission for Latin America and the Caribbean (ECLAC), only 20% of SMBs in Latin America use digital tools in their sales and marketing processes. The lack of digitization hinders the ability to scale and grow their businesses efficiently. Escala aims to transform these figures by simplifying the adoption of proven technologies and methodologies to drive sustainable growth for businesses in the region. With affordable access to this platform and exceptionally easy-to-use tools, complemented by personalized support from Customer Success Managers who guide and train each client, Escala enables businesses to accelerate sales by digitizing and optimizing their sales funnels. Thanks to this comprehensive approach, companies have reported doubling their revenue, generating 300% more leads , and increasing their operational efficiency by 70% in just 6 months of using Escala.
"This investment will allow us to continue driving innovation in our platform to meet the growing needs of businesses in the region," said Alfonso Santiago, CEO of Escala, who recently joined the company after serving as the global COO of Open English for the past 7 years. "Our goal is to keep improving the customer experience and provide SMBs with the tools they need to manage and grow their businesses efficiently," added the tech leader and entrepreneur.
“Having worked together for many years, Andrés Moreno and Alfonso Santiago have a profound understanding of the challenges faced by SMBs, making them uniquely qualified to lead Escala into its next growth stage. We are thrilled to support their vision and dedication to empowering small businesses throughout Latin America,” said Christine Kenna, Partner at the venture capital firm IGNIA.
About Escala
Escala is not just another CRM; it is the strategic partner for small and medium-sized businesses in Latin America and the US Hispanic market that need to optimize their business processes. With a focus on innovation and customer experience, Escala offers a combination of advanced tools and personalized training designed to improve communication, marketing, and sales results.
Created by Andrés Moreno, founder of Open English, Escala leans on years of experience advising and building successful businesses, with the mission of driving development in the Hispanic market. To achieve this mission, Moreno assembled a team of experts in various business areas, developing an effective solution for attracting and retaining customers, thus taking companies to the next level.
More information: Escala.com
Or message us on WhatsAppp
